アプリマーケティングの重要性を知っていますか?

◆注目を集めているアプリマーケティング

スマートフォンやタブレットの普及によって、さまざまなアプリを活用する場面が増えました。
それまではWebサイトで提供されていたサービスも専用のアプリを使うようになり、それぞれの端末に数多くのアプリをインストールする使い方が当たり前になっています。
もちろんサービスとの連携をしない、単独で成り立っているアプリも活発です。ちょっと便利な機能のあるアプリやゲーム、うまく活用すれば日常生活でも欠かせないくらい便利なものもあります。
その中で注目されているのが、アプリマーケティングなのです。
「そもそもアプリマーケティングとは何か」という疑問もありますが、シンプルに説明をするとアプリを利用してもらうためのマーケティングになります。
マーケティングとは、その商品が売れるように行っていく企業活動のことです。いくら良いアプリを提供していても、それを知ってもらえなければ意味はありません。誰か影響力のある人がSNSで拡散してくれることもありますが、それだけに期待をしていては成功するものも成功しません。
パソコンやスマートフォンにタブレットなど、さまざまな端末を便利に活用するためのアプリですが、数多くあるアプリの中から自分たちが提供しているもの選んでもらえるようにするためにアプリマーケティングは必要なのです。

◆アプリマーケティングにはどのような効果が期待できるのか

アプリマーケティングが成功すれば、そのアプリを使用してくれる人は増えていきます。だけど本当の意味で期待した効果が発揮されるのはそこからです。
例えばとあるショッピングアプリを利用している人がいます。そのショッピングアプリからプッシュ通知でセール情報が表示されるようになれば、それだけで大きな宣伝効果が期待できるのです。
DMなどで通知する方法もありますが、そのようなメールは煩わしいため配信を停止する人も少なくありません。メールを受信するようにしている人でも、読むだけで終わってしまう人は多いのです。
だけどアプリからの通知ならそのまま開いてもらえることも多く、そこから目的のページへの誘導がスムーズに行われます。
アプリマーケティングの目的はそのアプリをインストールしてもらうことですが、そのアプリを活用して得られる高い宣伝効果こそが本命になります。
時代の流れとともにマーケティングの手法も変わっていく中、アプリを使ったマーケティングの重要性が高まっているのです。

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